Friday, April 27, 2012

The small print. When I went to the expo for the Marathon/ Mini Marathon, I was handed a $500.00 gift card for something called "Red Star Worldwear". The card says, "Why? We want to create a buzz for our new products... so for a limited time we're giving away gift cards to select active lifestyle consumers". The small print, however, says that they charge a "Service Fee" that's not covered by the gift card, which pays for "1st Class postage, general overhead and profit, free exchange program and processing & handling services".
So... They're selling sunglasses, and charging a fee that covers their costs and returns them a profit. What exactly is the "gift"?

Louisville Lawyer John M. Lally

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